01804cam a22002894a 4500 16464502 BD-DhUL 20200106121609.0 100917s2011 njua b 001 0 eng 2010039895 9780470647547 (hardback) DLC DLC DLC BD-DhUL HE7631 .R45 2011 384.0688 22 PIS Pinheiro, Carlos Andre Reis. 1940- Social network analysis in telecommunications / Carlos Andre Reis Pinheiro. Hoboken, N.J. : Wiley, c2011. xx, 284 p. : ill. ; 24 cm. Wiley and SAS business series Includes bibliographical references (p. 273-276) and index. "A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "-- Provided by publisher. Telecommunication Customer services. Social networks. Customer relations Technological innovations. BUSINESS & ECONOMICS / Strategic Planning bisacsh. ddc BK 80457 80457 0 0 ddc 0 384_068000000000000_8_PIS 0 NFIC 135486 DUL DUL GEN 2016-06-26 Purchased 384.068/8 PIS 477215 2016-06-26 2016-06-26 BK