01751cam a22002654a 450000100090000000300080000900500170001700800410003401000170007502000290009204000270012105000220014808200220017010000400019224500810023226000360031330000330034944000340038250400640041652008350048065000420131565000210135765000510137865000560142916464502BD-DhUL20200106121609.0100917s2011    njua     b    001 0 eng    a  2010039895  a9780470647547 (hardback)  aDLCcDLCdDLCdBD-DhUL00aHE7631b.R45 201100a384.0688222bPIS1 aPinheiro, Carlos Andre Reis.d1940-10aSocial network analysis in telecommunications /cCarlos Andre Reis Pinheiro.  aHoboken, N.J. :bWiley,cc2011.  axx, 284 p. :bill. ;c24 cm.  aWiley and SAS business series  aIncludes bibliographical references (p. 273-276) and index.  a"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships  The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.   Reveals how telecommunications companies can effectively enhance their relationships with customers   Provides the groundwork for defining social network analysis   Defines the tools that can be used to address social network problems    A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "--cProvided by publisher. 0aTelecommunicationxCustomer services. 0aSocial networks. 0aCustomer relationsxTechnological innovations. 7aBUSINESS & ECONOMICS / Strategic Planning2bisacsh.