Achieving optimal enrollments and tuition revenues : a guide to modern methods of market research, student recruitment, and institutional pricing / William Ihlanfeldt. Ihlanfeldt, William. Universities and colleges United States Admission. College costs United States. LB2351.2 .I35 378.1050973 19 IHA Includes index. Bibliography: p. 251-257. San Francisco, CA : Jossey-Bass, 1980. 1980. 1980 Text xvi, 267 p. ; eng United States United States.