The business of iPhone app development : making and marketing apps that succeed / Dave Wooldridge with Michael Schneider. Wooldridge, Dave. Schneider, Michael, J.D. Application software Development. Application software Marketing. iPhone (Smartphone) Programming. QA76.8.I64 W66 2010 005.10684 22 WOB "Developer success in the iTunes App Store"--Cover. Includes index. [New York] : Apress : Distributed to the book trade worldwide by Springer-Verlag New York, c2010. c2010. 2010 Text xiv, 393 p. : eng