Netnography : ethnographic research in the age of the internet / Robert V. Kozinets. Kozinets, Robert V., 1964- Ethnology Computer network resources. Ethnology Research. GN345.6 .K69 2010 350.80072 KON Thousand Oaks, CA : Sage Publications Ltd, 2010. 2010. 2010 Text vii, 221 p. : eng