The Microsoft way : the real story of how the company outsmarts its competition / Randall E. Stross. Stross, Randall E. Gates, Bill, 1955- Microsoft Corporation History. Computer software industry United States History. Competition United States. HD9696.C64 M536 1996 338.76100510973 20 STM Includes bibliographical references p. 256-303 and index. Reading, Mass. : Addison-Wesley, 1996. 1996. 1996 Text 318 p. ; eng United States United States.