From program to product : turning your code into a saleable product / Rocky Smolin. Smolin, Rocky. Computer software Marketing. Selling Computer programs. Microcomputers Programming. Computer software Development. Businesspeople Interviews. HF5439.C67 S65 2008 005.0688 22 SMF Includes index. Berkeley, CA : Apress ; New York : Distributed to the book trade worldwide by Springer-Verlag, c2008. c2008. 2008 Text xxii, 201 p. : eng The expert's voice