02019cam a22003254a 4500 4332852 BD-DhUL 20160516162742.0 030827s2004 nyua b 001 0 eng 2003060964 1403911266 (OCoLC)ocm52962825 (NNC)4332852 DLC DLC C#P OrLoB-B BD-DhUL pcc 332.12068 22 DIF DiVanna, Joseph A. The future of retail banking : delivering value to global customers / Joseph A. DiVanna. New York : Palgrave Macmillan, 2004. xiii, 178 p. : ill. ; 24 cm. Includes bibliographical references (p. 174-176) and index. Ch. 1. The Nature of Banking and its Future -- Ch. 2. Getting There: Thinking Ahead -- Ch. 3. Being There: Preparing for the Future -- Ch. 4. Competing There: Competing With New Rules -- Ch. 5. Conclusion: Synergistic Banking. "This book argues that traditional retail banks are at risk of becoming non-competitive in a global marketplace unless they re-establish a value proposition designed from a customer perspective. The author develops a view in which retail banking future is an evolutionary process which must balance the need to achieve economies of scale and scope while incorporating local customer values. This book looks at financial institutions from all parts of the globe in order to address the current trends influencing competition, including globalization, market structure, technology and demographics, and how these will affect companies and their organization, business opportunities, revenue streams, branding and customer behaviour. It also shows banks how to develop strategic initiatives for future competition."--BOOK JACKET. Banks and banking. Financial services industry. Customer services Management. Value. AUTH TOC ddc BK 65878 65878 0 0 ddc 0 332_120680000000000_DIF 0 NFIC 111979 DUL DUL GEN 2010-07-12 Purchased 332.12068 DIF 451021 2016-05-16 1 2016-05-16 BK