Purchasing behavior and personal attributes / William F. Massy, Ronald E. Frank and Thomas Lodahl. Massy, William F. Frank, Ronald Edward, 1933- joint author. Lodahl, Thomas, joint author. Motivation research (Marketing) Consumer behavior. HF5415.3 .M3 330.153 MAP Bibliography: p. 164-168. Philadelphia : University of Pennsylvania Press 1968. 1968. 1968 Text 174 p. ; eng