Air wars
television advertising in election campaigns, 1952-2008
West, Darrell M.
1954-
creator
text
bibliography
dcu
Washington, D.C
CQ Press
c2010
2010
5th ed.
monographic
eng
xv, 240 p. : ill. ; 23 cm.
Overview of ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Priming and defusing -- Playing the blame game -- Ads in congressional elections -- Advertising and democratic elections.
Darrell M. West.
Includes bibliographical references and index.
n-us---
Advertising, Political
United States
Television in politics
United States
Political campaigns
United States
United States
Politics and government
1945-1989
United States
Politics and government
1989-
JF2112.A4 W47 2010
324.73 WEA
9780872897786 (pbk. : alk. paper)
0872897788 (pbk. : alk. paper)
2008055473
DLC
081223
20160425161740.0
7606776