01662cam a22004334a 4500 7606776 BD-DhUL 20160425161740.0 081223s2010 dcua b 001 0 eng 2008055473 9780872897786 (pbk. : alk. paper) 0872897788 (pbk. : alk. paper) 40016590265 (OCoLC)261198650 (OCoLC)ocn261198650 (NNC)7606776 DLC DLC YDXCP YDX YBM CDX YUS BD-DhUL n-us--- JF2112.A4 W47 2010 324.73 22 WEA West, Darrell M., 1954- Air wars : television advertising in election campaigns, 1952-2008 / Darrell M. West. 5th ed. Washington, D.C. : CQ Press, c2010. xv, 240 p. : ill. ; 23 cm. $ 38.61 Includes bibliographical references and index. Overview of ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Priming and defusing -- Playing the blame game -- Ads in congressional elections -- Advertising and democratic elections. Advertising, Political United States. Television in politics United States. Political campaigns United States. United States Politics and government 1945-1989. United States Politics and government 1989- AUTH ddc BK 20100203 c rad1 MPS 20120221 a rad1 MPS 20120221 a rad1 MPS 58182 58182 0 0 ddc 0 324_730000000000000_WEA 0 NFIC 97725 DUL DUL GEN 2012-09-22 purchased 324.73 WEA 475109 2016-04-25 2016-04-25 BK