Cross-cultural consumption. : global markets, local realities / edited by David Howes. Howes, David, 1957- Consumption (Economics) Social aspects. Culture diffusion Economic aspects. Diffusion of innovations Social aspects. 306.3 21 CRO Include sindex. Bibliography: p. 195-208. New York : Routledge, 1996. 1996. 1996 Text x, 214 p. : eng