By the numbers
using demographics and psychographics for business growth in the '90s
Nichols, Judith E.
creator
text
bibliography
ilu
Chicago, Ill
Bonus Books
c1990
1990
monographic
eng
viii, 289 p. : ill. ; 24 cm.
Judith E. Nichols.
Includes index.
Bibliography: p. 265-282.
Consumers' preferences
Marketing
Business forecasting
Psychographics
304.6 NIB
0929387457
DLC
900514
20160404170652.0
1055893