00768cam a2200253 a 4500 1055893 BD-DhUL 20160404170652.0 900514s1990 ilua b 001 0 eng 0929387457 DLC DLC DLC BD-DhUL 304.6 NIB Nichols, Judith E. By the numbers : using demographics and psychographics for business growth in the '90s / Judith E. Nichols. Chicago, Ill. : Bonus Books, c1990. viii, 289 p. : ill. ; 24 cm. Includes index. Bibliography: p. 265-282. Consumers' preferences. Marketing. Business forecasting. Psychographics. ddc BK 52647 52647 0 0 ddc 0 304_600000000000000_NIB 0 NFIC 87658 DUL DUL GEN 2016-04-04 Gift 304.6 NIB 401068 2016-04-04 2016-04-04 BK