03238mam a22003734a 45000010008000000030008000080050017000160080041000330100017000740150015000910200028001060200015001340350023001490350017001720400041001890420008002300500022002380820022002601000032002822450113003142600052004272630009004793000025004883650015005135040051005285050787005795200517013665200082018835200389019655200440023546500037027946500015028317000018028463025311BD-DhUL20160404142051.0001213s2001    mau      b    001 0 eng    a   00054269   aGBA1-Y3294  z158751441X (alk. paper)  a157851441X  a(OCoLC)ocm45583388  a(NNC)3025311  aDLCcDLCdUKMdNNCdOrLoB-BdBD-DhUL  apcc00aHD30.2b.D38 200100a303.4833221bDAA1 aDavenport, Thomas H.d1954-14aThe attention economy :bunderstanding the new currency of business /cThomas H. Davenport and John C. Beck.  aBoston :bHarvard Business School Press,c2001.  a0106  aix, 255 p. ;c23 cm.  aUS$b16.95  aIncludes bibliographical references and index.00g1.tA New Perspective on Business: Welcome to the Attention Economy --g2.tAttention, the Story so Far: What Attention Is and Isn't --g3.tDoing a Number on You: The Measurement of Attention --g4.tFrom Amoebas to Apes: The Psychobiology of Attention --g5.tLuddites Beware: Attention Technologies --g6.tThe Hidden Persuaders: Lessons from the Attention Industries --g7.tEyeballs and Cyber Malls: E-Commerce and Attention --g8.tCommand Performance: Leadership and Attention --g9.tFocused Choices and Global Resources: Strategy and Attention --g10.tOff the Org Chart: Organizational Structure and Attention --g11.t"You've Got (Lots and Lots of) Mail": Managing Information, Knowledge, and Attention --g12.tFrom Myopia to Utopia: The Future of the Attention Economy.1 a"This book argues that today's businesses are headed for disaster - unless they can overcome the dangerously high attention deficits that threaten to cripple today's workplace. Accenture consultants and academics Thomas Davenport and John Beck explain that the problems for business people lie on both sides of the attention equation: on getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options.8 aThe resolution: learn to manage this critical yet finite resource, or fail.".8 a"Drawing from compelling research, the authors outline four perspectives on attention management that are critical to understanding its impact on business: (1) measuring and allocating attention, (2) understanding and leveraging its psychological dimensions, (3) mastering new streamlining technologies, and (4) adapting lessons from traditional attention industries like advertising.8 aUsing these perspectives, the authors shine new light on critical business areas including e-commerce, organizational leadership, information and knowledge management, and strategy. Attention management can be applied to help companies improve talent motivation and retention, avoid employee burnout, win customer loyalty on the Web, more effectively sell products and services, impress investors and analysts, and more."--BOOK JACKET. 0aPersonal information management. 0aAttention.1 aBeck, John C.