The persuasion handbook : developments in theory and practice / edited by James Price Dillard and Michael Pfau Dillard, James Price ed. Pfau, Michael ed. Persuasion ( Psychology ) Social aspects Persuasion (Rhetoric ) 303.342 DIP Includes bibliographical references and index London : SAGE, 2002. 2002. 2002 Text xx, 874 p. : eng