02214nam a22003732u 4500 5354337 BD-DhUL 20160403164509.0 he u||024|||| 080220s1978 xxu ||| b ||| s eng d 0803923988 ED158322 ERIC ericd eng ericd MvI BD-DhUL 303.375 JOP Jowett, Garth R. Propaganda and Persuasion / Garth S. Jowett & Victoria O'Donnell Newbury Park : Sage Pub.; 1978. 236 p. : ill. ; 22 cm. GBP 27.50 People and communication; v. 1-18. Includes bibliographical references and index. Because children are exposed to highly professional sales pitches on television and because the old material produced by the Institute of Propaganda Analysis is outdated and in error, a new tool for the analysis of propaganda and persuasion is called for. Such a tool is the intensify/downplay pattern analysis chart, which includes the basic intensify/downplay pattern and paragraphs discussing propaganda, persuasion, and advertising. The chart has received considerable favorable comment from scholars and from respondents outside the academic community, including the National Council of Teachers of English Committee on Public Doublespeak. As a simplified tool for analyzing any human communication (verbal, nonverbal, and symbolic), it has the virtue of making clear not only what has been emphasized in a particular pitch but also what has been deemphasized. It can be used by children as well as by such groups as Nader's Raiders and Congressional committees. (A copy of the pattern accompanies the paper.) (TJ) Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. Propaganda. ericd Rhetorical Criticism. ericd Speech Communication. ericd Television. ericd Television Commercials. ericd Doublespeak Speeches/Meeting Papers. ericd O'Donnell, Victoria ddc BK ANL mc 2253 ED158322 77000000167364 52221 52221 0 0 ddc 0 303_375000000000000_JOP 0 NFIC 86967 DUL DUL GEN 1990-04-16 Purchased 303.375 JOP 330681 2016-04-03 1 2016-04-03 BK 0 0 ddc 0 303_375000000000000_JOP 0 NFIC 86968 DUL DUL GEN 1990-04-16 Purchased 303.375 JOP 330682 2016-04-03 2 2016-04-03 BK 0 0 ddc 0 303_375000000000000_JOP 0 NFIC 86970 DUL DUL GEN 1990-04-16 Purchased 303.375 JOP 330683 2016-04-03 3 2016-04-03 BK