01762cam a2200325 a 4500 2295089 BD-DhUL 20160403161828.0 950525s1995 caua b 001 0 eng 95020785 0787901377 2295089 DLC eng DLC DLC TOC BD-DhUL HN18 .A629 1995 303.4 20 ANM Andreasen, Alan R. 1934- Marketing social change : changing behavior to promote health, social development, and the environment / Alan R. Andreasen. 1st ed. San Francisco : Jossey-Bass, c1995. xx, 348 p. : ill. ; 24 cm. US$ 44.95 Includes bibliographical references and indexes. Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change. Social marketing. Social change. Social problems. Behavior modification. ddc BK ANL YY 303.4 A557 52192 52192 0 0 ddc 0 303_400000000000000_ANM 0 NFIC 86931 DUL DUL GEN 2010-04-21 Purchased 303.4 ANM 442611 2016-04-03 2016-04-03 BK