01674cam a2200289 a 45000010008000000030008000080050017000160080041000330100013000740200015000870350012001020400037001140500021001510820019001721000030001912450130002212500012003512600042003633000033004053650015004385040053004535200789005066500022012956500019013176500021013366500027013572295089BD-DhUL20160403161828.0950525s1995    caua     b    001 0 eng    a95020785  a0787901377  a2295089  aDLCbengcDLCdDLCdTOCdBD-DhUL00aHN18b.A629 199500a303.4220bANM1 aAndreasen, Alan R.d1934-10aMarketing social change :bchanging behavior to promote health, social development, and the environment /cAlan R. Andreasen.  a1st ed.  aSan Francisco :bJossey-Bass,cc1995.  axx, 348 p. :bill. ;c24 cm.  aUS$b44.95  aIncludes bibliographical references and indexes.  aMarketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change. 0aSocial marketing. 0aSocial change. 0aSocial problems. 0aBehavior modification.