Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. Berger, Arthur Asa, 1933- Mass media Research Methodology. Communication Research Methodology. P91.3 .B385 2000 302.2072 21 302.23072 21 BEM Includes bibliographical references (p. 265-268) and indexes. Thousand Oaks, Calif. : Sage Publications, c2000. c2000. 2000 Text xix, 295 p. : eng