an audience participation-based approach Mody, Bella,. creator text bibliography ii New Delhi Newbury Park Sage Publications 1991 monographic eng

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211 p. : ill. ; 23 cm. Machine derived contents note: Development Communication -- The Invisible Audience -- Audience Participation-Based Message Design -- The Idea -- Audience Participation-Based Message Design -- Implementation and Ethics -- Designing Messages that Communicate -- How to Research the Audience -- Audience-Responsive Topics -- Audience-Responsive Message Formats -- Writing Message Specifications and Objectives -- Pretesting Audience Response -- Summary. Bella Mody ; illustrations by Mary Rolston Singh. Includes bibliographical references and index. d------ Mass media Developing countries Mass media Audiences P92.2 .M64 1991 P92.2 .M64 1991 302.23091724 MOD 8170362504 (Indiahbk.) 8170362512 (Indiapbk.) 0803991053 (UShbk.) 0803991061 (USpbk.) 91028765 http://www.loc.gov/catdir/enhancements/fy0658/91028765-d.html http://www.loc.gov/catdir/enhancements/fy0658/91028765-t.html http://www.loc.gov/catdir/enhancements/fy0734/91028765-b.html http://www.loc.gov/catdir/enhancements/fy0658/91028765-d.html http://www.loc.gov/catdir/enhancements/fy0658/91028765-t.html http://www.loc.gov/catdir/enhancements/fy0734/91028765-b.html LC 910718 20160403143646.0 1167384 eng