01970cam a2200397 a 4500 1167384 BD-DhUL 20160403143646.0 910718s1991 ii a b 001 0 eng 91028765 8170362504 (Indiahbk.) 8170362512 (Indiapbk.) 0803991053 (UShbk.) 0803991061 (USpbk.) 1167384 LC eng LC BD-DhUL d------ P92.2 .M64 1991 P92.2 .M64 1991 302.23091724 20 MOD Mody, Bella,. Designing messages for development communication : an audience participation-based approach / Bella Mody ; illustrations by Mary Rolston Singh. New Delhi ; Newbury Park : Sage Publications, 1991. 211 p. : ill. ; 23 cm. Communication and human values Includes bibliographical references and index. Machine derived contents note: Development Communication -- The Invisible Audience -- Audience Participation-Based Message Design -- The Idea -- Audience Participation-Based Message Design -- Implementation and Ethics -- Designing Messages that Communicate -- How to Research the Audience -- Audience-Responsive Topics -- Audience-Responsive Message Formats -- Writing Message Specifications and Objectives -- Pretesting Audience Response -- Summary. Mass media Developing countries. Mass media Audiences. Communication and human values (Newbury Park, Calif.) Publisher description http://www.loc.gov/catdir/enhancements/fy0658/91028765-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0658/91028765-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/91028765-b.html ddc BK ANL YY 302.23091724 M692 52056 52056 0 0 ddc 0 302_230917240000000_MOD 0 NFIC 86716 DUL DUL GEN 2016-04-03 Purchased 302.23091724 MOD 360154 2016-04-03 2016-04-03 BK 0 0 ddc 0 302_230917240000000_MOD 0 NFIC 86736 DUL DUL GEN 2000-11-20 Purchased 302.23091724 MOD 392348 2016-04-03 2 2016-04-03 BK