Designing messages for development communication : an audience participation-based approach - Mody, Bella,. (New Delhi ; Newbury Park : Sage Publications, 1991)
Machine derived contents note: Development Communication -- The Invisible Audience -- Audience Participation-Based Message Design -- The Idea -- Audience Participation-Based Message Design -- Implementation and Ethics -- Designing Messages that Communicate -- How to Research the Audience -- Audience-Responsive Topics -- Audience-Responsive Message Formats -- Writing Message Specifications and Objectives -- Pretesting Audience Response -- Summary.
Includes bibliographical references and index.
Keywords: Mass media -- Developing countries; Mass media -- Audiences