00613nam a22002057a 4500 BD-DhUL 20160403114254.0 160403s2008 xxua|||| |||| 001 0 eng 9781412903134 BD-DhUL BD-DhUL 302.23 KUS Kung, Lucy Strategic management in the media : from theory to practice / Lucy Kung Los Angeles : SAGE , 2008 (2009 printing) viii, 248 p. : ill. ; 24 cm. Includes index Bibliography: p. 224-239 Mass media Management ddc BK 51996 51996 0 0 ddc 0 302_230000000000000_KUS 0 NFIC 86640 DUL DUL GEN 2012-12-15 Purchased 302.23 KUS 477299 2016-04-03 2016-04-03 BK