an introduction to planned communication Windahl, Sven. creator Signitzer, Benno. Olson, Jean T. text bibliography enk London Sage 1992 monographic eng

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vii, 248 p. : ill. ; 24 cm. Machine derived contents note: Introduction -- Part One: The Basics -- Conceptual Tools -- The Nature of Communication Planning -- Not All Problems are Communication Problems -- Categorization of Basic Strategies -- Part Two: Theoretical Approaches To Communication Planning -- Multi-Step Flow Approaches -- A Network Approach -- Systems Theory Perspectives -- Social Marketing Perspectives -- Communicaton Campaigns -- A Meeting Place for Different Approaches -- Part Three: The Elements Of Mass Communication Theories -- The Sender//Communicator -- The Message -- The Medium -- The Audience -- Effects. Sven Windahl and Benno H. Signitzer with Jean T. Olson. Includes bibliographical references and index. Communication Information theory P95.815 .W56 1992 302.2 WIU 9781412948388 9781412948388 91050651 http://www.loc.gov/catdir/enhancements/fy0656/91050651-d.html http://www.loc.gov/catdir/enhancements/fy0656/91050651-t.html http://www.loc.gov/catdir/enhancements/fy0656/91050651-d.html http://www.loc.gov/catdir/enhancements/fy0656/91050651-t.html BNB 910612 20181203102803.0 1575532 eng