01789cam a2200361 a 4500 1575532 BD-DhUL 20181203102803.0 910612s1992 enka b 001 0 eng d 91050651 b9204407 9781412948388 9781412948388 1575532 BNB eng BNB BD-DhUL P95.815 .W56 1992 302.2 WIU Windahl, Sven. Using communication theory : an introduction to planned communication / Sven Windahl and Benno H. Signitzer with Jean T. Olson. London : Sage, 1992. vii, 248 p. : ill. ; 24 cm. $ 35.64 Includes bibliographical references and index. Machine derived contents note: Introduction -- Part One: The Basics -- Conceptual Tools -- The Nature of Communication Planning -- Not All Problems are Communication Problems -- Categorization of Basic Strategies -- Part Two: Theoretical Approaches To Communication Planning -- Multi-Step Flow Approaches -- A Network Approach -- Systems Theory Perspectives -- Social Marketing Perspectives -- Communicaton Campaigns -- A Meeting Place for Different Approaches -- Part Three: The Elements Of Mass Communication Theories -- The Sender//Communicator -- The Message -- The Medium -- The Audience -- Effects. Communication. Information theory. Signitzer, Benno. Olson, Jean T. Publisher description http://www.loc.gov/catdir/enhancements/fy0656/91050651-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0656/91050651-t.html ddc BK ANL YY 302.23 W763 51874 51874 0 0 ddc 0 302_200000000000000_WIU 0 NFIC 86460 DUL DUL GEN 2012-12-27 Purchased 302.2 WIU 477717 2016-03-31 3 2016-03-31 BK 0 0 ddc 0 302_200000000000000_WIU 0 NFIC 86462 DUL DUL GEN 2012-12-27 Purchased 302.2 WIU 474265 2016-03-31 2 2016-03-31 BK 0 0 ddc 0 302_200000000000000_WIU 0 NFIC 86463 DUL DUL GEN 2012-12-27 Purchased 302.2 WIU 474264 2016-03-31 1 2016-03-31 BK