02234cam a2200313 a 4500 377049 BD-DhUL 20160331162937.0 940314s1994 cau b 001 0 eng 94010319 0803946252 cl 0803946260 paperback 377049 TOC eng TOC TOC BD-DhUL 302.23 20 AUD Audiencemaking : how the media create the audience, Vol. 22 / editors, James S. Ettema and D. Charles Whitney. Thousand Oaks : Sage Publications, c1994. v. ; 23 cm. Sage annual reviews of communication research ; v.22 Includes bibliographical references and index. 1. The Money Arrow: An Introduction to Audiencemaking / James S. Ettema and D. Charles Whitney -- 2. Victim, Consumer, or Commodity? Audience Models in Communication Policy / James G. Webster and Patricia F. Phalen -- 3. Producing Children's Television Programs / Ellen A. Wartella -- 4. Made-to-Order and Standardized Audiences: Forms of Reality in Audience Measurement / Peter V. Miller -- 5. Power to the People (Meter): Audience Measurement Technology and Media Specialization / Beth E. Barnes and Lynne M. Thomson -- 6. The Changing Infrastructure of Public Opinion / Susan Herbst and James R. Beniger -- 7. One-Way Flows and the Economics of Audiencemaking / Steven S. Wildman -- 8. The Stock Market as Audience: The Impact of Public Ownership on Newspapers / Paul M. Hirsch and Tracy A. Thompson -- 9. The Role of the Audience in the Production of Culture: A Personal Research Retrospective / Muriel Goldsman Cantor. 10. Measured Markets and Unknown Audiences: Case Studies From the Production and Consumption of Music / Richard A. Peterson -- 11. The Audience at Home: The Early Recording Industry and the Marketing of Musical Taste / Marsha Siefert -- 12. The Vaudeville Circuit: A Prehistory of the Mass Audience / Robert W. Snyder. Mass media Audiences. Mass media Economic aspects. Ettema, James S. Whitney, D. Charles (David Charles), 1946- ddc BK ANL YY 302.23 A911 51850 51850 0 0 ddc 0 302_230000000000000_AUD 0 NFIC 86428 DUL DUL GEN 1998-09-27 Purchased 302.23 AUD 373431 2016-03-31 2016-03-31 BK