02145cam a2200277 a 4500001000700000003000800007005001700015008004100032010001300073020001900086020002600105035001100131040003200142082002000174245011700194260004800311300001700359490005800376504005100434505092800485505032301413650002701736650003401763700002101797700004901818377049BD-DhUL20160331162937.0940314s1994    cau      b    001 0 eng    a94010319  a0803946252qcl  a0803946260qpaperback  a377049  aTOCbengcTOCdTOCdBD-DhUL00a302.23220bAUD00aAudiencemaking :bhow the media create the audience, Vol. 22 /ceditors, James S. Ettema and D. Charles Whitney.  aThousand Oaks :bSage Publications,cc1994.  av. ;c23 cm.  aSage annual reviews of communication research ;vv.22  aIncludes bibliographical references and index.0 a1. The Money Arrow: An Introduction to Audiencemaking / James S. Ettema and D. Charles Whitney -- 2. Victim, Consumer, or Commodity? Audience Models in Communication Policy / James G. Webster and Patricia F. Phalen -- 3. Producing Children's Television Programs / Ellen A. Wartella -- 4. Made-to-Order and Standardized Audiences: Forms of Reality in Audience Measurement / Peter V. Miller -- 5. Power to the People (Meter): Audience Measurement Technology and Media Specialization / Beth E. Barnes and Lynne M. Thomson -- 6. The Changing Infrastructure of Public Opinion / Susan Herbst and James R. Beniger -- 7. One-Way Flows and the Economics of Audiencemaking / Steven S. Wildman -- 8. The Stock Market as Audience: The Impact of Public Ownership on Newspapers / Paul M. Hirsch and Tracy A. Thompson -- 9. The Role of the Audience in the Production of Culture: A Personal Research Retrospective / Muriel Goldsman Cantor.8 a10. Measured Markets and Unknown Audiences: Case Studies From the Production and Consumption of Music / Richard A. Peterson -- 11. The Audience at Home: The Early Recording Industry and the Marketing of Musical Taste / Marsha Siefert -- 12. The Vaudeville Circuit: A Prehistory of the Mass Audience / Robert W. Snyder. 0aMass mediaxAudiences. 0aMass mediaxEconomic aspects.1 aEttema, James S.1 aWhitney, D. Charlesq(David Charles),d1946-