01376cam a2200289 a 45000010008000000030008000080050017000160080041000330100017000740200015000910200020001060400029001260820020001551000031001752450062002062600047002683000035003154900031003505040053003815050397004346500029008316500026008609420012008869840026008989990017009249520145009411441576BD-DhUL20160331162231.0910322s1991    caua     b    001 0 eng    a   91015067   a080394361X  a0803943628 (pb)  aLCbengcLCdLCdBD-DhUL00a302.23220bBEM1 aBerger, Arthur Asa,d1933-10aMedia analysis techniques :cArthur Asa Berger.bVol. 10/  aNewbury Park :bSage Publications,cc1991.  axiii, 143 p. :bill. ;c23 cm.  aSage commtext series ;v10  aIncludes bibliographical references and indexes.00aMachine derived contents note: Part One: Techniques Of Interpretation -- Semiological Analysis -- Marxist Analysis -- Psychoanalytic Criticism -- Sociological Analysis -- Part Two: Applications -- Murderers on the Orient Express -- Seven Points on the Game of Football -- Sex and Symbol in Fashion Advertising -- All-News Radio and the American Bourgeoisie -- Epilogue -- Shmoos and Analysis. 0aMass mediaxMethodology. 0aMass media criticism.  2ddccBK  aANLcYY 302.2301 B496  c51839d51839  00102ddc406302_230000000000000_BEM708NFIC986412aDULbDULcGENd2016-03-31ePurchasedo302.23 BEMpA274531r2016-03-31w2016-03-31yBK