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  <titleInfo>
    <title>Media analysis techniques</title>
    <subTitle>Vol. 10</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Berger, Arthur Asa</namePart>
    <namePart type="date">1933-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Newbury Park</placeTerm>
    </place>
    <publisher>Sage Publications</publisher>
    <dateIssued>c1991</dateIssued>
    <dateIssued encoding="marc">1991</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiii, 143 p. : ill. ; 23 cm.</extent>
  </physicalDescription>
  <tableOfContents>Machine derived contents note: Part One: Techniques Of Interpretation -- Semiological Analysis -- Marxist Analysis -- Psychoanalytic Criticism -- Sociological Analysis -- Part Two: Applications -- Murderers on the Orient Express -- Seven Points on the Game of Football -- Sex and Symbol in Fashion Advertising -- All-News Radio and the American Bourgeoisie -- Epilogue -- Shmoos and Analysis.</tableOfContents>
  <note type="statement of responsibility">Arthur Asa Berger.</note>
  <note>Includes bibliographical references and indexes.</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Methodology</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media criticism</topic>
  </subject>
  <classification authority="ddc" edition="20">302.23 BEM</classification>
  <identifier type="isbn">080394361X</identifier>
  <identifier type="isbn">0803943628 (pb)</identifier>
  <identifier type="lccn">91015067</identifier>
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    <recordIdentifier source="BD-DhUL">1441576</recordIdentifier>
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