01219cam a2200277 a 4500 1441576 BD-DhUL 20160331162231.0 910322s1991 caua b 001 0 eng 91015067 080394361X 0803943628 (pb) LC eng LC LC BD-DhUL 302.23 20 BEM Berger, Arthur Asa, 1933- Media analysis techniques : Arthur Asa Berger. Vol. 10/ Newbury Park : Sage Publications, c1991. xiii, 143 p. : ill. ; 23 cm. Sage commtext series ; 10 Includes bibliographical references and indexes. Machine derived contents note: Part One: Techniques Of Interpretation -- Semiological Analysis -- Marxist Analysis -- Psychoanalytic Criticism -- Sociological Analysis -- Part Two: Applications -- Murderers on the Orient Express -- Seven Points on the Game of Football -- Sex and Symbol in Fashion Advertising -- All-News Radio and the American Bourgeoisie -- Epilogue -- Shmoos and Analysis. Mass media Methodology. Mass media criticism. ddc BK ANL YY 302.2301 B496 51839 51839 0 0 ddc 0 302_230000000000000_BEM 0 NFIC 86412 DUL DUL GEN 2016-03-31 Purchased 302.23 BEM A274531 2016-03-31 2016-03-31 BK