Media analysis techniques : Vol. 10 - Berger, Arthur Asa, 1933- (Newbury Park : Sage Publications, 1991)
Machine derived contents note: Part One: Techniques Of Interpretation -- Semiological Analysis -- Marxist Analysis -- Psychoanalytic Criticism -- Sociological Analysis -- Part Two: Applications -- Murderers on the Orient Express -- Seven Points on the Game of Football -- Sex and Symbol in Fashion Advertising -- All-News Radio and the American Bourgeoisie -- Epilogue -- Shmoos and Analysis.
Includes bibliographical references and indexes.
Keywords: Mass media -- Methodology; Mass media criticism