Communication and persuasion : psychological studies of opinion change - Hovland, Carl Iver. 1912-; Janis, Irving L. (Irving Lester), 1918-1990.; Kelley, Harold H. (London : Yale University, 1963)
Reprint. Originally published: New Haven : Yale University Press, c1953.
Includes bibliographical references and index.
Keywords: Communication; Persuasion (Rhetoric).