Communication and persuasion : psychological studies of opinion change / Carl I. Hovland, Irving L. Janis and Harold H. Kelley. Hovland, Carl Iver. 1912- Janis, Irving L. (Irving Lester), 1918-1990. Kelley, Harold H. Communication. Persuasion (Rhetoric). P90 .H69 1982 301.154 19 HOC Reprint. Originally published: New Haven : Yale University Press, c1953. Includes bibliographical references and index. London : Yale University, 1963. 1963. 1963 Text xii, 315 p. : eng