Marketing Berkowitz, Eric N. text xxu Boston Irwin 1997 5th monographic eng
print
xxxii, 736 p. : ill. (some col.) ; 29 cm. Eric N. Berkowitz ... [et al.] Glossary : p. 658-673 Includes bibliographical references and index Marketing 658.8 BEM The Irwin series in marketing 0256189684 BD-DhUL 160323 20160323123205.0