Public health branding
applying marketing for social change
Evans, W. Douglas.
Hastings, Gerard
Professor
text
enk
Oxford
Oxford University Press
2008
monographic
eng
1 online resource (xvi, 304 p.) : ill.
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
specialized
edited by W. Douglas Evans, Gerard Hastings.
Includes bibliographical references and index.
Public health
Marketing
Health promotion
Branding (Marketing)
RA427 .P82 2008
362.10688
9780191724060 (ebook) :
http://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001
http://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001
StDuBDS
080520
20150804193950.0
EDZ0000072841