01438nam a2200313 a 4500 EDZ0000072841 StDuBDS 20150804193950.0 m||||||||d|||||||| cr|||||||||||| 080520s2008 enka fo 001 0 eng|d 9780191724060 (ebook) : No price StDuBDS StDuBDS RA427 .P82 2008 362.10688 22 Public health branding [electronic resource] : applying marketing for social change / edited by W. Douglas Evans, Gerard Hastings. Oxford : Oxford University Press, 2008. 1 online resource (xvi, 304 p.) : ill. In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits. Description based on print version record. Includes bibliographical references and index. Public health Marketing. Health promotion. Branding (Marketing) Evans, W. Douglas. Hastings, Gerard, Professor. Print version 9780199237135 Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001 38715 38715