Public health branding [electronic resource] : applying marketing for social change / edited by W. Douglas Evans, Gerard Hastings. Evans, W. Douglas. Hastings, Gerard, Professor. Public health Marketing. Health promotion. Branding (Marketing) RA427 .P82 2008 362.10688 22 Includes bibliographical references and index. Description based on print version record. In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits. Oxford : Oxford University Press, 2008. 2008. 2008 Text 1 online resource (xvi, 304 p.) : http://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001 eng