01909nam a2200349 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040002100152050002200173082002700195100003000222245017100252260005800423300003200481490005700513504005100570520031400621588011900935650007501054650004701129651008601176651008601262776003301348830005801381856009101439942001201530999001701542EDZ0000062311StDuBDS20170920101833.0m||||||||d||||||||cr||||||||||||120313s2012    nyu    fo|    001 0 eng|d  a9780199933105 (ebook) :cNo price  aStDuBDScStDuBDS 0aUB323b.B764 201204a659.193552236209732231 aBrown, Melissa T.,d1971-10aEnlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force /h[electronic resource] cMelissa T. Brown.  aNew York ;aOxford :bOxford University Press,c2012.  a1 online resource (240 p.).1 aOxford studies in gender and international relations  aIncludes bibliographical references and index.8 aBased on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.  aDescription based on print version details on publisher's website; title from home page (viewed on Mar. 13, 2012). 0aAdvertisingxRecruiting and enlistmentxSocial aspectszUnited States. 0aMasculinity in advertisingzUnited States. 0aUnited StatesxArmed ForcesxRecruiting, enlistment, etc.xHistoryy20th century. 0aUnited StatesxArmed ForcesxRecruiting, enlistment, etc.xHistoryy21st century.08iPrint versionz9780199842827 0aOxford studies in gender and international relations.403Oxford scholarship onlineuhttp://dx.doi.org/10.1093/acprof:oso/9780199842827.001.0001  2ddccBK  c38139d38139