Enlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force
Brown, Melissa T.
1971-
creator
text
nyu
New York
Oxford
Oxford University Press
2012
monographic
eng
1 online resource (240 p.).
Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.
specialized
Melissa T. Brown.
Includes bibliographical references and index.
Advertising
Recruiting and enlistment
Social aspects
United States
Masculinity in advertising
United States
United States
Armed Forces
Recruiting, enlistment, etc
History
20th century
United States
Armed Forces
Recruiting, enlistment, etc
History
21st century
UB323 .B764 2012
659.19355223620973
Oxford studies in gender and international relations
9780199933105 (ebook) :
http://dx.doi.org/10.1093/acprof:oso/9780199842827.001.0001
http://dx.doi.org/10.1093/acprof:oso/9780199842827.001.0001
StDuBDS
120313
20170920101833.0
EDZ0000062311