Araujo, Luis 1970- Finch, John. Kjellberg, Hans. text enk Oxford Oxford University Press 2010 monographic eng

electronic resource

1 online resource (xv, 275 p.) : ill. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries. specialized edited by Luis Araujo, John Finch, Hans Kjellberg. Includes bibliographical references and index. Marketing Philosophy Marketing Social aspects HF5415 .R43 2010 658.8001 9780191738043 (ebook) : http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001 http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001 StDuBDS 120110 20150804193939.0 EDZ0000054990