Reconnecting marketing to markets [electronic resource] / edited by Luis Araujo, John Finch, Hans Kjellberg. Araujo, Luis, 1970- Finch, John. Kjellberg, Hans. Marketing Philosophy. Marketing Social aspects. HF5415 .R43 2010 658.8001 23 Includes bibliographical references and index. Description based on print version record. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries. Oxford : Oxford University Press, 2010. 2010. 2010 Text 1 online resource (xv, 275 p.) : http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001 eng