01421nam a2200301 a 4500 EDZ0000073493 StDuBDS 20150804193938.0 m||||||||d|||||||| cr|||||||||||| 091020s2008 nyua fo 001 0 eng d 9780199870745 (ebook) : No price StDuBDS StDuBDS HF5415 658.84 22 Jagpal, Sharan, 1947- Fusion for profit [electronic resource] : how marketing and finance can work together to create value / Sharan Jagpal ; with the assistance of Shireen Jagpal. New York : Oxford University Press, c2008. 1 online resource (xxviii, 636 p.) : ill. Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of Jagpal's points. Description based on print version record. Includes bibliographical references and index. Marketing Management. Marketing Costs. Jagpal, Shireen. Print version 9780195371055 Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001 37859 37859