theory and practice French, Jeff. Blair-Stevens, Clive. McVey, Dominic. Merritt, Rowena. text enk Oxford Oxford University Press 2010 monographic eng

electronic resource

1 online resource (xiv, 351 p.) : ill. Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing. specialized edited by Jeff French with Clive Blair-Stevens, Dominic McVey Rowena Merritt. Includes bibliographical references and index. Health planning Social marketing Communication in public health Health promotion RA410.56 362.10688 9780191720413 (ebook) : http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001 http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001 StDuBDS 100211 20150804193938.0 EDZ0000075791