01450nam a2200313 a 4500 EDZ0000099192 StDuBDS 20170914095917.0 m||||||||d|||||||| cr|||||||||||| 120824s2012 enka fo| 001 0 eng|d 9780191751660 (ebook) : No price StDuBDS StDuBDS K1030 346.022 23 Bar-Gill, Oren. Seduction by contract : law, economics, and psychology in consumer markets / [electronic resource] Oren Bar-Gill. Oxford : Oxford University Press, 2012. 1 online resource : ill. Includes bibliographical references and index. 'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure. Description based on online resource; title from PDF title page (viewed on Aug. 24, 2012). Consumer contracts. Marketing. Consumers Attitudes. Print version 9780199663361 Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199663361.001.0001 ddc BK 37496 37496