Seduction by contract : law, economics, and psychology in consumer markets / [electronic resource] Oren Bar-Gill. Bar-Gill, Oren. Consumer contracts. Marketing. Consumers Attitudes. K1030 346.022 23 Includes bibliographical references and index. Description based on online resource; title from PDF title page (viewed on Aug. 24, 2012). 'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure. Oxford : Oxford University Press, 2012. 2012. 2012 Text 1 online resource : http://dx.doi.org/10.1093/acprof:oso/9780199663361.001.0001 eng