@book{37109,
	author = {Zerubavel, Eviatar.},
	title = {The elephant in the room},
	publisher = {Oxford University Press,},
	year = {2006.},
	address = {New York ;},
	url = {http://dx.doi.org/10.1093/acprof:oso/9780195187175.001.0001}
}