Soft innovation : economics, product aesthetics, and the creative industries
Stoneman, Paul.
creator
text
enk
Oxford
Oxford University Press
2010
monographic
eng
1 online resource (xiv, 366 p.) : ill.
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising and architecture, which has been hitherto ignored in innovation studies.
specialized
Paul Stoneman.
Includes bibliographical references and index.
Cultural industries
Technological innovations
Management
Cultural industries
Economic aspects
Organizational change
NX634
338.477
9780191722257 (ebook) :
http://dx.doi.org/10.1093/acprof:oso/9780199572489.001.0001
http://dx.doi.org/10.1093/acprof:oso/9780199572489.001.0001
StDuBDS
100505
20170914095222.0
EDZ0000076035