Soft innovation : economics, product aesthetics, and the creative industries / [electronic resource] Paul Stoneman. Stoneman, Paul. Cultural industries Technological innovations Management. Cultural industries Economic aspects. Organizational change. NX634 338.477 22 Includes bibliographical references and index. Description based on print version record. Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising and architecture, which has been hitherto ignored in innovation studies. Oxford : Oxford University Press, 2010. 2010. 2010 Text 1 online resource (xiv, 366 p.) : http://dx.doi.org/10.1093/acprof:oso/9780199572489.001.0001 eng