TY  - BOOK
AU  - Holden, Peter,
TI  - Marketing communications in the pharmaceutical industry
SN  - 1870905385
AV  - HD9667.5 .M37 1992
U1  - 615.10688 
PY  - 1992///
CY  - Oxford
PB  - Radcliffe Professional Press
KW  - Pharmaceutical industry
KW  - Great Britain
KW  - Communication systems
KW  - Drugs
KW  - Marketing
N1  - Includes index
ER  -